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One social media channel or a combination of multiple channels used to make people aware of the hotel, build trust, and bring them to the website to book directly.
All Social Media Management
Management of all selected social media channels as one connected system.
Instagram Management
Content planning, posting, and daily management of the hotel’s Instagram account.
Tiktok Management
Creation, posting, and management of video content specifically for TikTok.
Instagram & Tiktok Management
Content creation and account management across both Instagram and TikTok.
Content Creation
Analysis of the hotel’s ideal guests and creation of a content plan based on that analysis. Photo and video content that shows the hotel as it really is and lets guests feel what it’s like to stay there, so they trust the hotel and book directly.
Full Content Production
Monthly photo and video content created specifically for all channels where the hotel is presented.
UGC Content
Collaboration with UGC creators from the hospitality field, who produce photo and video materials that the hotel can use as its own content across channels.
Brand Development
Paid Advertising
Paid ads on Google and Meta channels, set up to reach the same or similar potential guests, so the hotel can achieve specific campaign goals such as increasing bookings, reaching more people, or strengthening its brand presence.
Influencer Campaigns
Website & Booking Optimization
Improvement of the existing hotel website to its best possible version, so guests feel safe and confident booking directly, similar to the experience on booking platforms. A complete new website can also be created when needed.
Email Marketing
Use of the hotel’s existing email list to reconnect with past guests and reach similar audiences with shared characteristics, inviting them to book again through direct communication with the hotel.
FAQs
Do you manage booking systems or channel managers?
No. Booking systems and channel managers are handled separately.
Our work improves everything before the booking — website presentation, content, and communication, so guests choose to book directly through your existing system.
How do you help move bookings to the website?
By combining services such as social media, content, website improvements, email, and ads — depending on what fits each hotel best. In most cases, social media plays a key role in bringing guests to the website and supporting direct bookings.
What results can realistically be expected?
From our experience, hotels often reduce platform dependency by up to 10–15% within the first months.
Results grow over time as the system improves.
What exactly changes for the guest?
Guests understand the hotel better, feel more confident, and see why booking directly makes sense.
This shifts decisions away from platforms and toward the website.
Can this help fill slower days and months?
Yes. Content and campaigns are planned in advance to support bookings during quieter periods, not only peak season.
How long do you work with a hotel and how is this planned?
We work with a minimum 3-month setup, while always planning with a 6–12 month view.
From the start, we set the goals and the bigger picture of what can be achieved over time.
Do you work only locally?
No. We work with hotels internationally, and collaboration can be fully online.
What do you need from the hotel to make this work?
Access to the website and marketing channels, plus guest data and information from past work.
We build on what the hotel already has and improve it step by step.
Let's work together
See how using social media, content, email marketing, ads, and your website together brings more guests directly to you — not to platforms.
